GIS is the only technology that actually integrates many different subjects using geography as its common framework.
I don't understand why young entrepreneurs feel this pressure to take venture capital or go public. Don't get me wrong: Public companies are A-OK with me. I just think there is another way. Staying private is a lot more sane.
I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
When I got into college, I found what ultimately became my life's work. I couldn't sleep at night, I was so excited about it. So I'm attracted to people who play at that level. They actually want to play in their professional life.
Executives are waking up to realize that they can do a lot better, save money, make better decisions if they optimize and start thinking geographically and have a location strategy.
In a nursery, if you don't take care of those plants, your profits get lost real quickly. You have to weed. You have to water. You have to nurture. Also, you have to take care of your employees in such a way that they do the same.