Employee loyalty begins with employer loyalty. Your employees should know that if they do the job they were hired to do with a reasonable amount of competence and efficiency, you will support them.
I've learned that people will seldom let you down if they understand that your destiny is in their hands, and vice versa.
There is a time to provide advice and offer an opinion, and there is a time not to. Don't be too quick to offer unsolicited advice. It certainly will not endear you to people.
Delegating doesn't mean passing off work you don't enjoy, but letting your employees stretch their skills and judgment.
To me, job titles don't matter. Everyone is in sales. It's the only way we stay in business.
Too often, sales reps simply regurgitate their presentations and expect to land the sale. It doesn't work.