It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Advertising reflects the mores of society, but it does not influence them.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
Ninety-nine percent of advertising doesn't sell much of anything.
The consumer isn't a moron; she is your wife.