Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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Other Quotes by "David Ogilvy"

Advertising reflects the mores of society, but it does not influence them.
Tags: them, advertising, influence, society
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
Tags: pursuit, than, more, excellence
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
Tags: better, think, i-am, people
Ninety-nine percent of advertising doesn't sell much of anything.
Tags: sell, much, anything, advertising
The consumer isn't a moron; she is your wife.
Tags: she, your, wife, business
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