It's not like my old self - I'm not in character anymore, I'm me. I'm not hiding behind that anymore.
No, every album is something like a snapshot. It only shows one moment in time. It shows what we feel and think right at that point in time, nothing more and nothing less.
China is one of those vast, continental conglomerates that... I mean, if they were to start a tourist trade in China, they'd just bus people in from another province, you know what I mean? They're very self-contained.
When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
I like to go to Africa purely with something to do. I'm not very comfortable getting into an armor-plated Land Rover and going to see things, with my hand gel, you know, it's not me at all. So I like to hang out and you know, really get to know people and try and do something that resonates with them.
I was approached by Oxfam to go to Mali as their ambassador and get involved in their various initiatives out there. But I felt that was missing the point of using me, a musician.
