Embrace risk. The driving force behind our economic model at Illumination Mac Guff is designed to preserve the opportunity to take risk. Subvert the expectation of the audience. Surprise them with unexpected choices.
Tags: force, surprise, unexpected, opportunity

Other Quotes by "Chris Meledandri"

Like many people, I had the powerful experience of being raised on Dr. Seuss, then becoming a parent and revisiting him with my own children. That multigenerational experience around his work is very meaningful.
Tags: children, people, experience, work
I was pulled out of school for every moratorium day and every rally for a left-wing candidate... from Ed Koch in his heyday to Eugene McCarthy. That's the culture that I came from.
Tags: candidate, school, day, culture
When we moved from 'Ice Age' to 'Ice Age 2,' we were really stuck; a story didn't just organically emerge. While I'm very proud of 'Ice Age 2,' from a storytelling sense, it's a very thin story.
Tags: just, story, proud, age
A favorite film? The first 'Ice Age' and the first 'Despicable Me.' They're the films that have introduced me to characters that I still feel extremely bonded with.
Tags: first, feel, age, me
I have been very fortunate since 'Ice Age' to make movies that somehow charm audiences. I think that the key to it for me has been coming up with the right ideas but, more importantly, choosing the right collaborators and artists to execute those ideas.
Tags: ideas, think, age, me
View More by "Chris Meledandri"