I started radio in 1950 on the Lone Ranger radio program, a dramatic show that emanated from Detroit when I was 18 years old and just beginning college. I did that for a couple of years.
The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
The greatest compliment that anyone can pay me is that after I say something, they remember it. I'll go over a piece of copy until I've gotten the essence of what the writer had in mind - every nuance.
'American Top 40' allowed me to be current without my having to force change to keep up with things. The new songs kept us up to date, so every show sounded fresh.
My first commercial was for Miller High Life beer.
We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.
