Story was that human civilization started to develop with first social network. Emerged where population concentration was high. Helped propel to where we are now. Facebook is next step of creating a huge human brain to embrace hundreds of million, possibly billions of people.
The largest newspaper in the United States is only reaching 1 percent of population. We are kind of assuming that 'Wall Street Journal,' 'USA Today,' and other newspapers are very important. Yes, they're extremely important, but only to 1 percent of the population on a daily basis.