When I say that consciousness is an illusion I do not mean that consciousness does not exist. I mean that consciousness is not what it appears to be. If it seems to be a continuous stream of rich and detailed experiences, happening one after the other to a conscious person, this is the illusion.
One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Certainly almost everything we do and think is colored in some way by memes, but it is important to realize that not everything we experience is a meme. If I walk down the street and see a tree, the basic perception that's going on is not memetic.
