YouTube is a free service that is extremely easy to use. There are no downloads, and hundreds of audio and video formats are instantly converted to Flash, which makes it fast and easy for the community to watch and share video.
It is impossible to effectively monitor the huge volume of videos that are out there. It is often difficult to find out who owns the copyright on individual videos. Differing copyright laws in different countries also make the whole process harder.
There are lots of new products and new services making adding content easier. But there's not many people on the other side helping users digest that content.
Almost every time we get together with family or friends, the conversation ends up being about food.
By augmenting the pages in the upload process with educational text regarding the type of content that can be uploaded to YouTube, we have seen a sharp overall reduction with users uploading copyrighted materials.
It's just exciting to be able to see what someone around the world is eating in Sicily or Tokyo.
If you've ever snapped a picture of your dinner, Nom is for you.
What we have noticed at YouTube is that many users who have uploaded infringing content are unaware that it's illegal to do so.
While there are certainly food-focused content out there on the Web and on TV, most of this content need to weave through many layers of editing before it reaches the viewer.
There's a waterfall of content that you're missing out on.