Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free.
People love stories; they use stories to make sense of the world.
Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.
Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games.
The risks of speaking extemporaneously are apparent the first time you wing it and promptly put your foot in your mouth.
Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard.
Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught.
We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if we've earned it.
I took the 'Seinfeld' tour of New York once - and if I think about it too hard, my brain explodes.
If you're shameless enough, you can sell anything.
My parents disagreed sharply with me over the decision to leave school.
Stoicism is a philosophy designed for the masses, and if it has to be simplified a bit to reach the masses, so be it.
When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym.
Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email.
The essential idea of Stoicism in my interpretation is, you don't control the world around you, you control how you respond. At 19, that's very empowering.
The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla.
I don't play videogames and generally think that online activism is a giant waste of time.
Watching well-meaning authors follow in the footsteps of someone going in the wrong direction breaks my heart.
