For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a steady cadence of great games in addition to strong titles at launch.
In particular, in the Americas that I have responsibility for, 'Zelda' is a franchise that is very well developed.
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history - rumble, joystick - things that we invented, if you will, and first put in video games, others quickly latched on to.
We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.
That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.
The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.
Nintendo has an enviable position of having the best franchises in this industry in terms of 'Mario' and 'Zelda' and 'Metroid' and 'Donkey Kong' and all of those great franchises. Together, those are a library that any developer would kill for.
Whether it's with a 'Metroid' experience or a 'Donkey Kong' experience, we're constantly looking to push the envelope on the IP versus doing sequential small iterations with a particular franchise.
The gaming enthusiast that buys a tremendous amount of games is truly insatiable.
As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.
Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.
The one point gamers all hate is the point where they have to put the controller down.
I would say the greatest challenge we had with the Wii U was being crystal clear in our communication of what the product was and what the product could do.
We see our mobile initiatives as a way to bring our intellectual properties and our gameplay experiences to a larger population than the tens or hundred million consumers that own a dedicated gaming system.
One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.
In the end, I don't mind how you interact with our IP as long as you're interacting with it every day.
We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration, our developers feel a sense of pressure.
You need to run the company on an even keel, and you need to be thinking about the company long-term and how to drive your next innovation.
We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure time.
We believe that creating a 'Mario' game is a special endeavor.
