Between two products equal in price, function and quality, the better looking will outsell the other.
I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.
Noise is a parasite. Anything noisy is poorly designed.
American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.