For every Mark Zuckerberg and Facebook, there's 30 other entrepreneurs that started their business after working for several years.
Just as a company needs a strategy to capture market share, a company needs a strategy to encourage actions that reflect their core values.
Successful entrepreneurs are pretty methodical about the problem they're trying to solve.
In general, obsolete technology is obsolete for a reason. Monocles are no exception.
The rules of optical dispensing vary from state to state. Dispensing eyeglasses is not that complicated, and even if it were complicated, there should be uniform rules.
If you peek behind the curtain at any type of company, you'll see that things are far less organized than you'd expect.
When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission.
We've built a company that distributes a pair of eyeglasses to someone in need for every pair sold; that purchases carbon offsets; and that hosts mentoring programs at the office.
During times of plenty - when venture funding is abundant and startups multiply like rabbits - every business looks like a winner.
From the beginning, we believed that it was possible to develop direct relationships with customers at a relatively cheap cost, and our plan was to build a lifestyle brand that was also an Internet company - a rarity for eyewear.
All those articles that scold Millennials for their supposed entitlement? Forget them. Millennials are great employees.
The idea that you don't spam people with five emails a day or that you offer free shipping just seemed obvious to us, because that's how we want to be treated as consumers.
What happens when kids don't have glasses - they get bored in class. They disengage and they may be disruptive. They may be misdiagnosed for A.D.D. or put in special needs classes.
Creativity flows when curiosity is stoked.
At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an on-the-ball customer experience team.
