At the end of the day, especially in retail, you've got humans serving humans. And really, the more engaged and happier the associates are, the happier our guests are. It's not complicated.
Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.
We are really focused on the beauty enthusiast... but also, as you know, everybody has got a great phone in their pocket. Everybody is taking pictures. Who doesn't want to look good in a picture? I don't know anybody who doesn't.
Our guests, in fact, who buy online with Ulta Beauty and in our store is our best guest. But what she is buying online is quite incremental. She is not just replenishing like-items: she is buying new and exciting things all the time.
I'm the biggest fan of face-to-face communication.
We've continued to expand the overall footprint of Ulta Beauty both physically and digitally in so many ways.
Until Amazon creates a drone that can cut your hair, there's a physical and real reason to come to the store.