You don't want to throw out a good idea and have nobody get excited about it. It takes the wind out of your sails.
I've been involved in animal issues for quite a while, going back 24 years. I started reading up on factory farming and slaughterhouses and animal cruelty, and it didn't make sense for me to be part of it.
I really like to read when I'm eating - 'The New York Times' or the 'Wall Street Journal,' paper version.
Don't play dead with a vulture. That's exactly what they want.