We're actually helping advance HTML5 in some very concrete ways, such as Edge, which is in beta.
A wide variety of devices beyond personal computers are arriving, many of which will be used to browse the Web... The Flash engineering team has taken this on with a major overhaul of the mainstream Flash Player for a variety of devices.
AIR grew out of our early thinking about rich Internet applications around 2001. We started to see web developers pushing the boundaries of what could be done inside the browser and taking advantage of Flash in ways that we hadn't expected.
Adobe and Apple have collaborated a lot over the decades. There's a lot more for us to do as well.
When you're displaying content, any technology will use more power to display, versus not displaying content.
It's not about HTML 5 vs Flash. They're mutually beneficial. The more important question is the freedom of choice on the web.
With Typekit, you sign on, you pay a single subscription fee. We're including that as part of Creative Cloud.
Creative Cloud is Adobe re-imagining itself amid a world of these three transformations - cloud, multiscreen and social computing - which are all happening at the same time.