By 2007, 85% of Americans cited climate change as an important issue, compared with just 33% in prior years. The phrase we invented, 'An Inconvenient Truth,' became a part of the lexicon.
We gravitated to the idea of social entrepreneurs when it was a fairly nascent thing. We began to build the organization, focused on investing in and celebrating social entrepreneurs. Not long after that, we realized there was another opportunity to help bring them together and tell their stories.
As a teenager I read a lot of books. Books with lots of scary trends, things like nuclear weapons and overpopulation and global diseases, and I thought, 'Wouldn't it be great to write stories that showed people these problems and that we could do something about them.'
