Castle Rock and New Line each have their strengths, but the great thing about New Line is that they are a real focused-market, niche-market player who understand franchises. They probably understand the franchise business in motion pictures better than anyone else out there.
Everything about 'Adventure Time' is the purest form of kid's play. A kid does not live in the Land of Ooo. That is one of the wonderful things about the show; it doesn't pretend to be real. That was the great thing about 'Pee Wee's Playhouse'; it existed in a world completely outside any reality a kid recognized.
