It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.
Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.
I'm a great napper. I nap in a lot of places.
Apple is a unique company in that the art and the science sit together very nicely. There's an appreciation for both sides of the brain.
When I first walked into Uber, it was very difficult because people were unsure about what was going to happen - there was a real sense of powerlessness.
Passion should meet your professional life, and I'm a living, breathing testament to that.
We only get better by telling our real story. That's the only way to be.
Because my husband, Peter, died young, I've already faced the scariest thing in my life. Now I live out the dreams for both of us.
When I was in the 10th grade, I decided to run for a position on the student council with the campaign slogan 'Nuthin but a Boz thang,' so you might say joining Beats Music is like coming full circle.
Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.
You gotta go with your gut. It will never steer you wrong.
There's no more exciting moment for me as a brand strategist than a turnaround.
I don't see a utopia anywhere for me.
I have known Tiffany R. Warren for many years, and we have always shared the goal to promote diversity and inclusion in the creative industries.
Bring your whole self to work because, that way, you can bring full ideas and the wholeness of your unique abilities.
We're complex human beings. I can wear a leather dress and still have an 8-year-old and wipe up the eggs that are on her face.
