Gonzo Marketing: Winning Through Worst Practices

Christopher Locke

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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

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Difficult Conversations: How to Discuss What Matters Most

Roger Fisher, Douglas Stone, Bruce Patton, Sheila Heen

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Seth Godin

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Getting to Yes: The Secret to Successful Negotiation

Roger Fisher, William Ury, Bruce Patton

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E-myth Revisited

Michael E Gerber

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Built to Last: Successful Habits of Visionary Companies

James C Collins, Jerry I Porras, Jim Collins

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