The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
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Selling the Invisible: A Field Guide to Modern Marketing
Difficult Conversations: How to Discuss What Matters Most
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Getting to Yes: The Secret to Successful Negotiation
Michael E Gerber
Built to Last: Successful Habits of Visionary Companies
James C Collins
Jerry I Porras
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