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Books with the subject: New Products Management
Up to 20 books are listed, in descending order of popularity
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury
,
Stephen Fenichell
Info/Buy
How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Mark Payne
Info/Buy
Getting It Right the First Time: How Innovative Companies Anticipate Demand
John Katsaros
,
Peter Christy
Info/Buy
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Dan Olsen
Info/Buy