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Books with the subject: Advertising Brand Name Products
Up to 20 books are listed, in descending order of popularity
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
edited by Merry Baskin and Mark Earls
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Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout
,
Steve Rivkin
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The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs)
Robert Heath
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Advertising and Promotion: Communicating Brands
Chris Hackley
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