Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
Tags: force, persuasion, product, want, more

Other Quotes by "Virginia Postrel"

The profusion of fonts is one more product of the digital revolution. Beginning in the mid-'80s and accelerating in the 1990s, type design weathered the sort of radical, technology-driven transformation that other creative industries, including music, publishing, and movies, now face.
Tags: beginning, design, face, music
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
Tags: want, sometimes, new, think
Neon signs don't consume much power, but they look like they do. A cousin of fluorescent lighting, neon is actually quite energy efficient. A neon tube glows coolly when high-voltage, low-amperage electrical power excites the gas within it.
Tags: like, energy, look, power
On the Internet, people on the tails of the bell curve can find one another.
Tags: find, bell, internet, people
Glamour is not something you possess but something you perceive, not something you have but something you feel. It is a subjective response to a stimulus.
Tags: something, glamour, feel, you
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