On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Just imagine how fast, innovative and excellent your business will be once every single teammate - from the janitor to the executive - begins to see themselves as the CEO of their own area of responsibility.
An MC is somebody who can control the crowd. An MC is a master of ceremonies so not only can you say your rap, you can rock the party.
Getting married isn't going to make your relationship better. It's just a ceremony.
There's only one corner of the universe you can be certain of improving, and that's your own self.
You can do the same thing with $20 million that you would do with $50 million. So at a certain point in your life and in your career, you realise that it's not about the money.
To have transactions made on your web site via credit card, you must be PCI compliant. Businesses make the mistake of thinking that because you passed the requirements and are PCI certified, you are immune to attacks.
Never argue with your wife about hostility when she's a certified Freudian.
If you're going to hold someone down you're going to have to hold on by the other end of the chain. You are confined by your own repression.
Workers of the world unite; you have nothing to lose but your chains.
You can't deny laughter; when it comes, it plops down in your favorite chair and stays as long as it wants.
I have had more honors than I've deserved and more rewards than I expected. It can be tempting just to say, 'Well, I'm going to retire.' But what would I do then? Sit in a chair and watch TV? Don't let fulfillment throw away your tomorrow.
It's much easier to wear a Chairman Mao button and shake your fists in the air and all that, then to actually read the Communist manifesto and things like that and actually become involved in politics.
We've gone from a world in which Starbucks set a cutting-edge standard for mass-market design to a world in which Starbucks establishes the bare minimum. If your establishment can't come up with an original look, customers expect at least some sleek wood fixtures, nicely upholstered chairs, and faux-Murano glass pendant lights.
Writing is challenging work because it's so easy to get consumed with how it's going, what's going to happen to it, who's going to like or not like it. You want to get all of that stuff out of your head and just let the work flow.
Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
When you get into your 40s, the roles do tend to drop off, and I've seen it happening to friends of mine. Hopefully it is improving, and there are female TV executives now who are championing women of all ages in leading roles. But I'm not counting on it.
If you do base your life on how many touchdowns you score, how many championships you win, then when you have a setback, then when you have an injury, you're not playing, or something goes wrong, your self-worth goes down.
All it takes is one drink to mess with the way you drive - it clouds your judgment and slows your reflexes. Don't take any chances. It just isn't worth it.
If you don't like something, change it. If you can't change it, change your attitude.
