Quotes Tagged "marketing"

Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.

If a book cover has raised lettering, metallic lettering, or raised metallic lettering, then it is telling the reader: Hello. I am an easy-to-read work on espionage, romance, a celebrity, and/or murder. To readers who do not care for such things, this lettering tells them: Hello. I am crap.

You turn the book over in your hands, you scan the sentences on the back of the jacket, generic phrases that don't say a great deal. So much the better, there is no message that indiscreetly outshouts the message that the book itself must communicate directly, that you must extract from the book, however much or little it may be. Of course, this circling of the book, too, this reading around it before reading inside it, is a part of the pleasure in a new book, but like all preliminary pleasures, it has its optimal duration if you want it to serve as a thrust toward the more substantial pleasure of the consummation of the act, namely the reading of the book.

People need to be educated so that they can make intelligent moral choices

Learning new systems and processes is not mandatory...but neither is staying in business

Feed Hansel and Gretel one breadcrumb at a time. Don't present the witch and the oven in one go.

If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?” ― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How

Teaching mathematics, like teaching any art, requires the ability to inspire the student. Inspiration requires marketing, and marketing requires stirring communication.

Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.

Don't blame the marketing department. The buck stops with the chief executive.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

What seems not yet to have been sufficiently explored is the emancipating potential of the discursive form of psychoanalysis in politics as a counterpoint of marketing.

I learned marketing at my dinner table.

There are a lot of bands using self-abuse as a marketing gimmick.

Permission marketing is marketing without interruptions.

I came from years and years in the direct marketing industry where everything is layered.

My books didn't fit a marketing niche.

Affiliate marketing has made businesses millions and ordinary people millionaires.

Books marketing has moved from the review culture to a preview culture.