With literary fiction, generally a film maker falls in love with a book. In commercial fiction, it's a producer or studio falling in love with a book they can make into a movie with worldwide appeal.
Setting my mind on a musical instrument was like falling in love. All the world seemed bright and changed.
I don't mind falling in love with an actress. I don't have any reservations.
As an entrepreneur, I've learned how crucial it is to be able to call a spade a spade and avoid falling in love with a particular strategy or product. Instead, you need to let the customer tell you what she needs - and to change her as she changes.
I can't help slightly falling in love with every character I write about. And I quite like writing about people who are vilified.