Al-Qaida is a cult of martyrdom.
Successful cult memes induce intense social interaction behaviour between cult members. This trips the attention detectors.
Near Marseilles in the south of France, bouillabaisse is a cult food. In Toulouse and Carcassonne, the bean-based stew cassoulet is a cult food. Spain has paella and a number of others. Italy has so many, its cuisine is practically defined by them.
What I didn't expect was 'VIP' becoming something of a cult and one of my biggest hits.
Nobody has a bigger cult than Warren Buffett.