Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.
I have all of the Apple products. Everything I've ever written, I've written on a Mac. My first computer, my roommates and I chipped in, and we got that first Macintosh - 128K. It had as much memory as a greeting card that plays music.
With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it.
We have to ask ourselves, 'What kind of world is it where a baby-food executive substitutes artificial flavoring and sugar for apple juice? What kind of businesses have we created when we even lie to infants?'
Imagine a world where Apple, Google, and Intel were Chinese companies. It would be scary.
And then lo and behold IBM, Apple and Motorola took an ad in all the newspapers, double page ad, and said, announcing the chip that they were now able to manufacture it and that they were going to kill Intel.
Killing Intel, I, I just had to resign from the Apple Board.
The Kindle app runs on iPads, BlackBerry, and Android devices, so you can read your books wherever you want; with Apple, you're locked into Apple devices.
Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.
Microsoft's Windows 3.1, released in 1992, was the first truly successful edition of Windows and juiced the Redmond juggernaut. Apple's Macintosh System 7.5, released in 1994, was another in a string of versions that lacked key architectural features that the Mac didn't have until Steve Jobs returned and brought with him the code that became OS X.
Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still, Jobs was right both times.
In the case of Apple, they did originally do production internally, but then along came unbelievably good outsourced manufacturing from companies like Foxconn. We don't have that in the rocket business. There's no Foxconn in the rocket business.
McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision.
The IIc was Apple's first crack at a 'portable' computer, which it sort of was if you didn't mind a 7.5 pound weight, plus monitor, external floppy drive, and all the cables.
Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there.
Millions saw the apple fall, but Newton was the one who asked why.
During the most flourishing times of Sidon and Tyre, the land of the Phoenicians was a perpetual apple of contention between the powers that ruled on the Euphrates and on the Nile, and was subject sometimes to the Assyrians, sometimes to the Egyptians.
Arguably Apple's least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.
Chris Martin's a good friend of mine. I'm actually Apple's godfather. He's an old friend and we've been mates for quite a few years now.
Yesterday I staked off the ground on the hill for an orchard. I want to get 1,000 apple trees agrowing.