Creating a new country from scratch has given Estonia the license to imagine what a country could be.
In 2011, when we launched TransferWise, it was our frustration with banks not giving us what we wanted or needed as customers. The motivation was a strong desire to solve a problem and not just fix something that was broken but create a better alternative and a new system for doing things.
Historically, people have flocked to Silicon Valley because of the belief that that's where the latest innovation is happening. It's a snowball effect.
Changing behaviour is a very slow process.
Scaling a business at speed can feel like an out of control roller-coaster.
International money transfer is a massive consumer rip-off. Banks and companies like Western Union have gotten away with it for too long.
