Southampton is for sporting rich; Bridgehampton is for nearly rich; East Hampton is for the very rich.
You know what we say in the Hamptons: If you have to come out on a Friday afternoon or go back on a Sunday night, you're not rich enough to have a house there. So, you have to be able to come and go when you feel like it in the Hamptons.
It's just as easy to buy a $12,000 watch in East Hampton as it is to pick up a carton of milk, and new homeowners are so impatient that they landscape their front lawns with 'mature gardens' of full-grown trees.
Martha Stewart has two houses in East Hampton. She has an old fashioned Victorian house and a very new modern house.