The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.
Tags: media, social-media, money, business

Other Quotes by "Steve Aoki"

I always tell up-and-coming DJs you have to really love what you do and find that interest to drive you. It requires so much attention to detail, and it takes up a lot of your time. You hear a song, and there are so many little pieces that make that song work. It requires a lot of patience, diligence and resilience.
Tags: you, patience, work, love
It's a really diverse time in music, with all these different DJs and all these different categories, and we are all taking footnotes from everyone else. There are no real genre boundaries anymore; you can take a trance idea and put it into a trap record - it's not that uncommon.
Tags: real, time, you, music
Artists are creating their own genre sound, and other artists are building upon that sound and already creating a huge subculture created around one particular sound created by one artist. So, with all that happening, the genres are going to break down, and there's going to be a multitude of sound coming out.
Tags: own, artist, building, down
I wasn't sheltered or spoiled. All the money I made, I made myself.
Tags: made, spoiled, money, myself
'Boneless,' even though we were thinking about servicing it to radio, it made more sense putting a vocal on there. This was actually the first time that I really looked at doing a song for radio and kind of let go of some control and listened to a lot of different radio pluggers and had Ultra come in and help out with ideas.
Tags: go, song, thinking, time
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