Most people do not know, or cannot accept what they are, and that this present reality is all that there is. The past is just a memory, and the future merely an expectation. There is only one continuous present moment, the now. This explains concepts such as religion, the afterlife, and reincarnation. It explains why women butcher their bodies, with cosmetic surgery and breast implants. It also explains why people make unrealistic promises when they marry, though they are not swans, are not biologically monogamous. They deny primal instincts, such as violence, hate, and war, naturally exist inside them. For they are, the great pretenders.