So much of the downstream revenue is linked to that initial excitement, to how much revenue is produced in the domestic box office. For example, what we pay for a film three years later is highly correlated to how well it did in the box office.
We have a very wide range of content, but the brand-newest movies, what's happening with those is a $30 pay-per-view option - not from Netflix but from DirecTV and others - of movies that are in the theater.
If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
Our brand at Netflix is really focused on movies and TV shows.
On the Internet you get continuous innovation, so every year the streams are a little better.
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.