It's the sum of the parts that make up the whole, so in my opinion excellence comes from how one undertakes to do something. It all begins with the thought process - which is creative and exalted to produce something out of the ordinary.
During an economic slowdown, one needs to be cautious, but I think it's equally important to not get sucked into the vortex of defensive thinking.
Thinking of possibilities is like driving a car on a freeway. You have an open road that stretches endlessly before you where your thoughts are not shackled. But when we say 'impossible,' we have already reached a dead-end in our minds. So dwell on possibilities to open up your horizon.