A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment...For imagination sets the goal β€˜picture’ which our automatic mechanism works on. We act, or fail to act, not because of β€˜will,’ as is so commonly believed, but because of imagination.
β€” Maxwell Maltz The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People