The lessons I learned starting Netflix - and over a lifetime of entrepreneurship - are broadly applicable to anyone with a dream.
I wanted to use my story of starting Netflix - the whole thing, warts and all - to show how a dream could make it from the inside of one's head out into the real world.
Negotiation is empathy. It's almost trite to say that if you can't put yourself in the seat of the other person you're speaking with, you're not going to do well. It's not about being a bully, not about making offers people can't refuse.
The biggest problem I see with early-stage entrepreneurs is they get the idea in their head, and they leave it in their head. And they begin embellishing it in their head, making it more ornate. They add on the second story to their dream house - then add the tennis court and the turrets and the gargoyles.
The simple reason I like every idea is that I'm an optimist.
The real story of Netflix is complicated: an epic tale full of struggle, disappointment, drama, humor, and achievement.