You cannot possibly be reaching the needs of your consumers when the makeup of your company is not reflective of the community you serve.
I didn't want my daughter to feel culturally isolated in the pursuit of her studies as I had as a young girl. I didn't want her to give up on her passions just because she didn't see anyone else like her in the classroom.
Women and girls are naturally agents of change. If we teach one girl to code, she will go on to teach more - we've seen this in our own programs and workshops around the country.
We need to have women as role models, both inside and outside corporate America's leading tech companies, leading the path for other women.
We're creating this new breed of techies who are going to be the ones starting the tech companies of the future.
I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.
