Organizations want small changes in functionality on a more regular basis. An organization like Flickr deploys a new version of its software every half hour. This is a cycle that feeds on itself.
I found out that most programmers don't like to test their software as intensely as I do.
When Pandora doesn't pay, and bars don't pay, and weddings don't pay, and nobody buys CDs or shirts or concert tickets or lessons, then the musician can't make a living making music.
People are looking for software development that actually does something useful... People are looking for partners who deliver when promised, and at a reasonable and transparent price. I believe that the days of being able to value price software are numbered.
There are musicians who want to make a living making music. There are listeners who want to listen to music. Complicating this relationship is a whole bunch of history: some of the music I want to listen to was made a while ago in a different economy. Some of the models of making a living making music are no longer valid but persist.
There's a huge latent market for software development that's just flat-out honest.
