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It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.
— Jonathan Ive
Tags: new, remember, think, change

Other Quotes by "Jonathan Ive"

There is beauty when something works and it works intuitively.
— Jonathan Ive
Tags: works, something, beauty
It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption.
— Jonathan Ive
Tags: easy, care, integrity, you
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
— Jonathan Ive
Tags: making, wonderful, tradition, i-am
Manufactured objects testify to who made them; they describe values.
— Jonathan Ive
Tags: them, made, values, who
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.
— Jonathan Ive
Tags: innovation, together, game, you
View More by "Jonathan Ive"
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