I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
There is beauty when something works and it works intuitively.
It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption.
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Manufactured objects testify to who made them; they describe values.
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.
