I learnt not to be desperate in bad times and am learning not to be bullish when times are good.
The 500X and Jeep Renegade are very different cars, but they are manufactured in the same plant and share R&D, which reduces the total investment required by 1 billion euros. That is why I'm convinced that the industry needs and will see more consolidation in the future.
Avoiding the all-too-typical divisive trappings of a takeover and creating instead a shared transnational culture - this is one of the most important lessons learned from combining Fiat and Chrysler to create FCA.
