My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.
I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is.
I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies.
I was at this fancy school, and I felt out of place, so I rebelled.
I'm so genuine about what I do and how I want to do it, and I get anxiety when I'm pressured from the outside.
I'm a good operator: good with food and good with math.