You know, we - we start with a mentality that we'll take a sports project if its good. And we're certainly not on the lookout for them, because to be honest we don't have to. They walk in the door.
I wear my wedding ring. We talk about when we're going to get married again, which we hope is going to take place some time in this incredibly hectic calendar year.
I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm.
