I am the CEO and co-founder of Purpose - a social movement incubator and agency. We work on ways to help millions of people combine their power as citizens, consumers and cultural agents.
Perhaps the most encouraging trend is that, through technology, people are realizing how much agency they actually have. Technology has revolutionized the way we eat, live, communicate, socialize, learn, and do. We see enormous potential to create lasting, positive change in the way the world works by doing what we are doing.
You must engage at the level of people's higher order values, and in doing so, you can engage them in a meaningful way on a large number of issues.
From the age of 8, I was running media campaigns on global issues back home in Australia. I was ever so slightly precocious. I would meet with senior Australian government officials, including the prime minister and foreign minister, proposing various solutions to third-world debt and malnutrition.
