If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
If your payloads cost hundreds of millions of dollars, they actually cost more than the launch. It puts a lot of pressure on the launch vehicle not to change, to be very stable. Reliability becomes much more important than the cost. It's hard to get off of that equilibrium.
But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
If you can't tolerate critics, don't do anything new or interesting.
The solar system can support a trillion humans. And then we'd have a thousand Mozarts and a thousand Einsteins.
