Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
I'm a voracious reader.
I love being the underdog.
If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.
Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.