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I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.
— Howard Schultz
Tags: value, i-am, experience, confidence

Other Quotes by "Howard Schultz"

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
— Howard Schultz
Tags: information, people, technology, change
I'm a voracious reader.
— Howard Schultz
Tags: reader
I love being the underdog.
— Howard Schultz
Tags: i-love, being, love
If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.
— Howard Schultz
Tags: obstacles, passion, you, love
Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
— Howard Schultz
Tags: more, always, people, money
View More by "Howard Schultz"
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