Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.
You can have parties without spending enormous sums of money.
My suggestion is that if you need someone outside your company to prepare a mission statement for you, then you really don't know what your mission is, and you probably don't have one.
Southwest isn't a 'This is my job, that's your job' kind of company. Being successful is our job, and we're willing to do whatever it takes to achieve that.
I forgive all personal weaknesses except egomania and pretension.
I want to see Texas remain an entrepreneurial powerhouse in the United States.